3x
Lead quality improvement
-40%
Cost per qualified lead
95%
Client retention
8,000+
Calls tracked monthly
The Challenge
JRG was generating thousands of calls per month but had no way to distinguish qualified leads from spam, wrong numbers, or tire-kickers. Clients were paying for call volume, not call quality, leading to churn.
The Solution
They implemented CallScaler's AI lead qualification on every campaign. Each call is transcribed, scored 0 to 100, and categorized automatically. JRG set up postback rules to only send qualified leads (score 70+) as conversions to Google Ads.
- AI scores every call 0 to 100 for lead quality automatically
- Only qualified calls (70+) sent as conversions to Google Ads
- Client portal gives transparency into call quality
- Weekly automated reports with quality breakdowns
The Results
By filtering conversions to qualified calls only, Google Ads bidding algorithms optimized for real leads. Cost per qualified lead dropped 40%, and client retention improved dramatically because they were getting better leads.
“CallScaler's AI scoring helped us identify which campaigns actually produce qualified leads, not just calls. Our clients finally trust the numbers.”
Jessica Grant
Founder, JRG Agency